Pinterest: The Hidden Gem Women Entrepreneurs Shouldn’t Ignore
Most women entrepreneurs are sleeping on Pinterest—and it’s costing them growth.
While Instagram and TikTok get all the hype, Pinterest has quietly become one of the most powerful platforms for service-based and e-commerce businesses to showcase their offers, attract dream clients, and drive long-term traffic without burning through an ad budget.
If you want to stand out, boost visibility, and get in front of customers who are already searching for ideas, solutions, or products—this platform might just be your secret weapon.
Wait, Pinterest? Isn’t that for cupcakes and weddings?
Yep. That’s the one.
The red-and-white app everyone still has on their phone but hasn’t talked about since 2015. Originally a digital vision board for DIY projects, dream homes, and aesthetic recipes, Pinterest never actually went away.
While other platforms battled for likes, trends, and 7-second dopamine hits, Pinterest stayed in its lane: quietly growing in the background—and becoming a goldmine for businesses with something visual to share.
And right now, it’s having a serious moment.
Pinterest by the Numbers (Spoiler: They’re Impressive)
Here’s what the latest research shows:
518M+ monthly users globally (and growing) and 5.4M monthly active users in Australia
80% of weekly users discover new brands or products on Pinterest
130% year-over-year increase in clicks and saves of shoppable pins in Australia in 2024 (AdNews)
Pinterest users are 94% more likely to take action on ads vs. other platforms (Forbes)
32% higher return on ad spend (ROAS) than other platforms
Cost-per-conversion is 2.3x more efficient than Meta or Google
If you’re running an online store or service-based business, Pinterest isn’t just relevant—it’s a missed opportunity if you’re not already using it.
So, Who’s Actually Using Pinterest These Days?
Short answer? Your ideal clients.
Long answer? Pinterest users are:
Women aged 25–55, many of whom are planning purchases, services, and lifestyle upgrades.
Parents and families, looking for practical products and solutions.
Affluent decision-makers—the ones with spending power.
And yes, men are catching up, especially in categories like fitness, tech, finance, and DIY.
Unlike other social platforms, Pinterest is full of users who are planning, saving, and shopping—not mindlessly scrolling. That’s a very different kind of audience.
Why Pinterest Is Making a Comeback (And Why You Should Care)
Pinterest doesn’t operate like Instagram or TikTok. It’s less “look at me” and more “how do I plan this?”
Here’s why that matters for women in business:
High intent: People use Pinterest when they’re ready to buy, plan, or take action.
Evergreen content: Your posts don’t vanish after 24 hours—they keep driving traffic for months.
Visual-first: Perfect for showing off your products, transformations, testimonials, or service benefits.
No popularity contests: Pinterest is search-based, not follower-based.
How Pinterest Can Actually Make You Money
This isn’t about playing online. It’s about building a serious marketing asset for your business.
Here’s what Pinterest offers women entrepreneurs:
Visual Storytelling that Converts
Show your best: product photography, transformation stories, client testimonials, or educational infographics. Use keyword-rich descriptions like “affordable eco-friendly candles Australia” or “marketing strategy tips for small business owners.”
Long-Term Traffic and Leads
Unlike Instagram or Facebook, your pins show up in searches long after you post. That’s free SEO juice driving people to your website, shop, or booking page.
Targeted Ads That Actually Work
Pinterest ads are cheaper (lower CPC) than Meta or Google—and they reach people already planning or shopping.
Smart Search + AI Boost
Pinterest’s algorithm uses AI to put your content in front of the right people at the right time.
Think Pinterest Is Just for Inspiration? Think Again.
Imagine this:
A woman searches “personalised baby blankets Australia.”
They find your product pin.
They click through to your store.
They buy.
This is happening every single day. The only question is—will it be your business they find?
Final Word
Pinterest might not be the loudest platform—but it’s one of the smartest for women entrepreneurs.
It’s where customers are actively planning their next move, saving inspiration, and deciding which brand to trust.
If you’re ready for smarter, not louder marketing—Pinterest might just be your untapped goldmine.
📌 Want help with your marketing strategy?
Follow @theprosperity.coach for more strategies for women in business—or book a free strategy session and let’s get your Pinterest sorted.
