You've got the team, the treatments and a busy diary. But somewhere between wages, pricing, gaps in the diary, cancellations and the odd special, the money leaks out, and you're the last one to get paid. I work one on one with aesthetic and cosmetic clinic owners across Australia and New Zealand to find where it's leaking and fix it, so the clinic pays you properly.
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You've built something real. Clients are coming in, the team is in place, and the clinic looks successful from the outside. Now you want the profit to match. If that's you, this is built for you.
Looking successful from the outside, and still not paying yourself properly. That's the part we fix.
Not more hours. Not more chaos. Not another round of specials.
Laser, skin and medi spa clinics carry costs most clinics don't: machines, finance repayments, maintenance and rooms that need to be booked to pay their way. Business coaching for a laser clinic or medi spa means knowing whether each machine and each room is actually earning its keep, pricing treatments so the equipment pays for itself, and building packages and treatment plans that keep the diary full at a real margin, rather than filling it with specials.
Most aesthetic doctors and nurse injectors trained for years in the treatment room, then became business owners without anyone handing them the CEO manual. The clinical work is the easy part. The hard part is pricing, the cost of every unit and every prescriber consult, leading a team, and knowing what the clinic can afford. That's the work we do, so you can choose how much clinical time you do, rather than the business choosing for you. If you're an injector, start with the numbers nurse injectors get wrong.
Thirty minutes on Zoom, just you and me. We get to know you and your clinic, look at where things sit today and where you want to take it, and see whether I'm the right person to help. Either way, you leave clear on your next move. If deeper help makes sense, the next step is CEO Profit Coaching, private one on one coaching that starts with a full diagnosis of your clinic: your numbers, your team, your market and your goals.
A good one starts with your numbers, not a motivational plan. Margin per treatment, what each injector or therapist brings in for the hours they are paid, where cancellations, gaps and discounts are costing you, and what the clinic actually pays you. From there the work covers pricing, packages, marketing, your team and how you lead, so every decision is made on data rather than on how busy the week felt.
Only if it finds more than it costs. In a team-based aesthetic clinic, one underpriced treatment, one injector sitting half booked or one discount run every quiet month can cost more in a year than coaching does. The useful question to ask any coach is how their work pays for itself in a clinic like yours. If they cannot walk you through that, keep looking.
Yes. Aesthetic and cosmetic clinics, medi spas, skin and laser clinics, cosmetic injectables clinics, nurse injector businesses and doctor-led aesthetic practices, across Australia and New Zealand. The treatments change the detail. The business problem is remarkably consistent: a busy diary, a team in place, and a profit that does not match the effort.
Usually because the money is leaking somewhere the diary does not show you. Prices that have not kept up with consumables and wages, specials that fill the book but empty the margin, cancellations and gaps in the team's diary, and an owner's wage that was never built into the numbers. Busy tells you demand is there. The numbers tell you where it is going.
Most of the owners I work with have a team, or are about to hire their first injector or therapist. That is where the profit work makes the biggest difference, because there is demand and a team to optimise. If you are solo and planning to grow, we can build the numbers before you hire, so the first hire pays for itself.
Want to run some numbers first? Start with the five numbers that decide whether your clinic pays you, what a good profit margin per treatment looks like, how much a clinic owner should pay themselves what cancellations really cost, and the deposit that stops them, whether your team is actually profitable and what a Black Friday discount really costs you. Comparing coaches? Read how to choose a clinic business coach in Australia.
Free, 30 minutes, on Zoom. You leave clear on your next move.
Free, 30 minutes, no prep needed.
Jess Norton, founder of Clinics Coach. 16+ years in strategy and finance, now helping aesthetic and cosmetic clinic owners across Australia and New Zealand build clinics that are busy, profitable and pay them properly.